Digital Marketing

 There is no way to avoid the fact that almost all companies, sooner or later, must include in their digital marketing activities. And with the demand for digital vendors exceeding supply, there are many opportunities for those looking to enter the field. So, what is all this fuss about? Read on to learn more about this fascinating and versatile field. What is the digital marketing? Somehow, digital marketing is not that different from traditional marketing: you have a product that you need to sell, and you're looking for ways to interact with customers to build brand awareness and, ultimately, "close" a sale. Digital marketing implies, even more, roles and skills than marketing, and it is this flexible nature of the business that makes it so interesting. These are some general areas that a digital marketing professional will likely touch during their training or career:

Digital Marketing Basics
SEO (Search Engine Optimization)
SMM (Social Media Marketing)
SEM (Search Engine Marketing)
Email Marketing
AdSense
Video Marketing using YouTube
Google Analytics
Mobile Marketing
Affiliate Marketing
Content Marketing
ORM
It is a good idea to think about getting training in at least one or two specialty areas, unless you are in administration, in which case you probably need to know a little about all of them. What skills are in demand? The digital economy is debated in every corner of our lives, and it certainly does not go anywhere. There is a strong consideration in digital marketing compared to traditional marketing. Ninety-three of the online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy, while around the eightieth of the citizens Americans, create a purchase on the Internet at least once a month. Anyone thinking of starting or leading a business needs to have a basic knowledge of digital marketing in order to convert clients. There is a lot of space for people looking to enter the world of digital marketing and related careers. According to Smart Insights, some of the most requested skills for 2017 were digital advertising, content creation, content strategy and social networks, which is great news for those who are oriented towards the creative, social and commercial end of the Spectrum. For those who have a more technical mind, there is still a lot of demand and a high-income potential for those who specialize in technology such as SEO and SEM, since this is what can be the basis of what generates profits in any business. Content marketing is based on traffic and anyone with technical knowledge to investigate these patterns is a valuable quality, especially because this type of work is much more advanced with the advent of artificial intelligence. Why choose a career in digital marketing? Digital marketing is a career that has a lot of space for technicians, creatives and business people. There are so many avenues that you can follow; It is best to focus on one or two things that you do better, so you can always learn more from there. If you have a business or communications background, you may want to consider entering the administration. This is a field that changes constantly and is attractive; there is always something new to learn. And if you work in an agency, you will always work with different clients, which means that you will probably never get bored. Beyond this, here are some more reasons to consider this career. There is a gap in digital skills: There is a growing demand for people with digital skills, particularly for those in the middle-income group, specifically soft skills, and according to this study, it is more pronounced in the United States. Therefore, continuing training in this area, even if you are not a technology expert, is a good idea to hold on to the foreseeable future. Versatility: if you choose a professional path or a specialization in this field and decide to pivot later, it is likely that you just need a little training to make the change. In this sense, you can take advantage of existing skills while learning new ones but still stay in the same field. Here there are many options and opportunities for continuous learning, where different skills are combined in different ways. The exchange usually evolves: because the trade grows and changes, there is always something new that attracts attention and can continue and learn, whether or not leading these initiatives or not. Since there will be a variety of specialists working in a particular agency, it is likely that you will work with professionals with a variety of backgrounds, and that everyone will have to come together to develop marketing strategies. Income: when a job has a demand, that means there are more opportunities to negotiate compensation, whether you work in the company or as an independent professional. As long as you "show" your work through the job search process, you can bid more and more the more experience you get. According to the Creative Group, content writers at the beginning of their career will probably start with a salary of at least $ 45,000 and a new SEO specialist will probably get approximately $ 50,000 to start. Be creative: not only are there many opportunities for creatives to do their thing in writing, design and even audio and video production, there is also a lot of space for everyday creativity in a general sense. You will always have to think of new ways to market products, solve problems and attract the public. Train at your own pace: you can start working on building this specific career now, from the comfort of your home and doing it your way. Take online courses, build a blog or website, work on your own social networks, obtain volunteer or independent work, and be on track to create a solid portfolio from the comfort of your own home. For most specialties, there is no need to spend thousands of hours and dollars in the classroom; you can really develop your skills and get training in a way that suits your lifestyle. Work with different people every day: you will always find something new to do in this field and you will have someone new to talk to. Whether it is a new client, a colleague with a notable specialty, or finding fun ways to involve and expand your audience, anyone interested in working with people can reach the social and commercial field of this career. And if it undergoes an additional self-examination, it will stay behind the scenes writing or running on the network. What types of people stand out in this field? All kinds of people can follow a career that touches marketing; It depends on your interests In general, it is not necessary to have a very technical training, although if you know something about web design or coding, it is likely to be ahead of the competition. Because this is such a dynamic field that requires continuous learning, it is necessary to be an entrepreneur, that is, be willing to continually learn new skills and techniques. For this purpose, you must be a creative problem solver. If you are curious, innovative, proactive, a natural, adaptable and creative leader with a good commercial sense; you probably do well in most areas in this field. How do you train as a digital marketing professional? If you already have experience in marketing management, advertising copywriting, Internet development or maybe style, you already have several transferable skills to participate in digital sales. You almost certainly have to start your own personal everything and make a portfolio to make your own distinctive digital presence. It is difficult to be aware of all the latest trends, but getting a solid knowledge of the basic principles of emerging trends such as AI and virtual reality in the context of how they are used for marketing is an excellent place to focus as well..You should definitely make sure your social media streams are consistent with your skills and abilities; In other words, talk about what interests you and learn publicly and as often as you can. Start a blog on Medium and join some Facebook groups in your field of interest. You will also want to look for a complete and reputable training program to obtain official certification in one or more central areas. Once you are officially certified, you will have an advantage among your peers when it comes to looking for satisfying opportunities. If you already have experience in marketing management, advertising copywriting, Internet development or maybe style, you already have several transferable skills to participate in digital sales. You almost certainly have to start your own personal everything and make a portfolio to make your own distinctive digital presence.

http://www.srdmtrainings.com/why-did-you-choose-digital-marketing-as-a-career-option/

Link Building

 In this article, we discuss search engine optimization link building strategies that you can implement.

Perhaps you've read an article or two by search engine optimization ("SEO") experts stressing the importance of link building to the visibility of your web site on the major search engines. If, for example, you happen to navigate the Google online documentation to the "Webmaster Help Center" you will see the Google response to the question "How can I improve my site's ranking?" The Google response includes the statement "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.2"

"Link building" then, is the process of developing "inbound" links to your web pages in order to drive traffic to your site and improve your search engine ranking. Sounds simple, but there are so many different complex online link building programs and strategies it's mind boggling! And, some techniques, even legitimate techniques implemented incorrectly, may actually render inbound links completely useless.

I started this article intending to cover the 5 W's - who, what, when, where and why. But, at the risk of detracting from the clever title, I felt the need to add "How?" in order to make it more useful. So this article is designed to provide insight into the following questions:

1. Who should link to my web pages?

2. What should the link entail?

3. When should I add a link to my site?

4. Where should a link appear?

5. Why should you care?

6. How can businesses develop their own inbound links?

No doubt, reasonable minds can disagree with some of the opinions and strategies contained in this article. I direct your attention to footnote references to several online articles that I found helpful. I encourage you to review these articles so you can draw your own conclusions. I do hope you conclude that there are a number of legitimate link building strategies that you can tackle!

Why Should You Care?

Sorry, I have skipped over who, what, when and where to begin instead with "Why?" After all, if I cannot make the case that link building is important, you certainly will not read the rest of this article!

It is believed that, in the eyes of the major search engines, the number and quality of the incoming links that point to your site are indicative of the worthiness of your site. I know, it sounds like a popularity contest - perhaps this stirs up memories of the disdain you had for your high school prom king/queen election process. Popularity and Page Rank aside, you are interested in driving qualified traffic to your web site and developing relationships with businesses that offer complementary products and services. Link building techniques are designed to accomplish this.

Who Should Link to My Web Pages?

It is believed that links from "authoritative" websites and "related" industry sites carry the most weight. An "authoritative" site might be an educational organization (.edu), a publication, a government agency (.gov), a known subject matter expert or an organization/association in yours or a related industry.

As for "related" sites, partners, vendors, but not competitors are good "reciprocal linking" (discussed later) opportunities. Their sites should be related to the products and/or services you provide.

Make sure to set your standards high! Analyze the inbound links to the page where you would like to see your link. Are they in fact authoritative and relevant sites? How do you research inbound links to your potential linking partner?

There are some excellent SEO link building tools out there! Netconcepts provides a free "Link Popularity Checker" at http://www.netconcepts.com/linkcheck/. Another site is LinkPopularity.com. Use these tools to assess the quality of the links to the page before you ask for a link! While you're there, check out the link popularity of your web pages and those of your competitors.

Note that many SEO experts believe that you should stay away from a web page that already has too many links. How many is too many? According to an article in Website Magazine, "... it is best to shy away from any pages with more than 20 outbound links.3"

You'll recall that we mentioned the term "PageRank" earlier in this article. The Google PageRank scoring system is used to quantify the relative importance of a web page. You can determine PageRank by downloading and using the free Google ToolBar (http://toolbar.google.com).

Should you consider PageRank while determining whether to ask for a link on a page? One contributor to the online article "Over 125 (Legitimate) Link Building Strategies", Dixon Jones, suggests that the PageRank of the web page where you would like your link to reside should be between 3 and 10.4 In his article "The Nitty Gritty of Link Requests", Chris Boggs suggests that PageRank is not as useful as it used to be but "PageRank is still a good guide.5"

Many Internet marketing professionals continue to suggest that you submit your site to the appropriate category within the major directories as well as to vertical engines and industry directories. Examples of popular general directories include Yahoo!, Open Directory (dmoz.org), GoGuides, Gigablast, JoeAnt, Gimpsy and BlueFind. Many allow you to submit your website URL for free. Some may require you to add a reciprocal link to their directory.

In his article, "SEO: Weaving a Web of Links", Stephan Spencer cautions against seeking links from "free for all" links pages that are packed full of links.6. Again, pay attention to PageRank and topic relevance. Watch out for automated submission programs that submit to irrelevant search engines and directories.

What Should the Link Entail? What Should You Put on Your Link Page? Once you have targeted an inbound link opportunity, you will want to suggest the link location and the exact link language you wish to appear on their site. Make it easy to implement your link - place HTML on your site that your partner's webmaster can cut and paste onto their web page.

Embed your keyphrases into the link text. Although the subject of web page optimization is beyond the scope of this article, make sure the page the link points to (the "Target Page") is "optimized" for those keyphrases. The target page need not be your website home page. Not sure how to determine the best keywords for your business? I discuss this very issue in my article "Web Page Keywords - Do's and Don'ts" which you can review at http://www.ebizmachine.com/seotips.html.

The question "What should you put on your link page" presumes that the linking relationship is "reciprocal". Not all links will be reciprocal - we'll talk more about link building strategies that involve the creation of useful online content encouraging "natural" link growth without reciprocal arrangements. However, your arrangements with partners, alliances and some directories may well be "reciprocal". In other words, "I'll point to you if you point to me."

Before you approach a partner for a reciprocal link, you may wish to create your link to their site in advance demonstrating the techniques described in this article. "One good turn deserves another" - include one or two carefully drafted paragraphs of descriptive information for each link.

When Should I Add a Link to my Site? But for my need to have a catchy title, this section is better named "How often should I add inbound links?" Experts these days are writing about "natural growth of inbound links" and "organic link gaining" and "Emulating Natural Growth in Link Building", as search engine optimization authority Chris Boggs recently wrote in Website Magazine.7 Sounds downright "earthy", doesn't it?

It's clear that link building is a slow and steady grass roots process and some experts maintain that link growth should follow a natural, free range, pesticide-free progression (OK, I added the italics for fun). Boggs writes that efforts to rapidly gain links "are sometimes easy for search engines to discern..., especially if the links are in a known network of sites that exchange links.8 " Suddenly adding 100 new links to a site that for 6 six years has had 5 inbound links may cause a search engine to penalize you for your participation in a "link-farm." But, adding a few relevant links every so often does appear to be consistent with natural growth.

Where Should the Link Appear? Ideally, your link should be placed within the content of a page rich with topical information relevant to the focus of the target web page. This may be asking a bit much - your link partner may already have a "links" or "resources" page designed solely for this purpose. However, make sure your prefab HTML link includes descriptive information that goes above and beyond a simple link and make sure you offer to reciprocate with a high-quality descriptive link.

Check to make sure the agreed-upon location is a page that has been indexed by the major search engines. In particular, it should not be a page that only authenticated users (login & password) can view.

How Can Businesses Develop Their Own Inbound Links? The last section of my 5 W's and an H article may be the most important. There are many bytes of available online information related to link building strategies. In many respects, your success stems from the quality of the relevant content on your website. Your industry peers and topical experts will be eager to reference your website if it is a valuable source of relevant information and you have achieved an appropriate level of expertise. Your peers will assess your site in the same or similar manner as is described in this article. They will assess the quantity and quality of inbound links to your web pages.

Here are some suggestions that both enhance the usefulness of your web site content and help you build inbound links to your site.

1. Publish a "How To" or a "Review" Article Someone in your organization must like to write! Add your article to your website and publish it! There are many websites dedicated to publishing articles for free. Many allow you to include a brief bio AND a link to your website. The Article Banks website (articlebanks.com) contains useful information and resources related to publishing your article online.

Not sure what to write about? Start with your most popular keyword search phrases and develop a topic that your customers frequently raise. You sell GPS devices - compare and contrast the two most popular manufacturers who also happen to be popular web searches. You are a CPA- how about a "top ten" list of personal tax misconceptions? Do your best to make your content unique, original, useful and entertaining.

Convert your article to PDF format that online visitors can download and print. Consult with your web developer about adding "email to a friend" functionality.

2. Post in a Relevant Online Forum or Newsgroup Join an online community relevant to your website and become a regular, contributing member. Make sure to include your website URL in the signature area of each of your postings.

3. Post in a Relevant Blog? You've heard the buzz on blogging. Your website URL can be included in blog contributions but be careful here. Search engines are more and more sensitive to "Blog Spamming.9 Chris Genge, a contributing SEO author in the article "Over 125 (Legitimate) Link Building Strategies", writes "Even though blogging is all the rage these days, I think it will go the way of link farms in the not-too-distant future, especially if/when the SE's determine that it is just another case of spamming. We are staying away from it...."10

4. Publish in an "e-zine" Some of the most popular sites relevant to your business may not have a link program. Offer instead to contribute a unique topic to their monthly e-zine (email newsletter). Include your bio and a web page link.

5. Write a testimonial or review for a trusted product/service Many businesses are eager to publish testimonials on their site. Ask to include a link back to your relevant web page.

Finally, make sure to track your link building progress. Create a spreadsheet for this purpose. You will no doubt have to follow up on your link requests. Capture details including the information you entered and the date you submitted your request. Politely remind link partners of their commitment to link to your site and point them to the inbound link from your site to theirs. Run your favorite link popularity and page rank tools to monitor your progress.

Conclusion If you are at all interested in driving qualified traffic to your web site and in developing relationships with suppliers of complementary products and services, you should spend some time learning about web page link building strategies. In this article, we discuss the who, what, when, where and how's of SEO web page link building. Link building is much easier if your website is a valuable source of topical information and you have attained a high level of expertise.

In the "How Can Businesses Develop Their Own Inbound Links?" section of this article, I provide several suggestions designed to help you achieve that end. However, they say "The devil is in the details." When it comes time to manage the process of soliciting and adding inbound links to your web pages, there are many details that will influence the success or failure of your program. You must carefully choose your link partners and directories and be prepared to suggest the link page location as well as the makeup of the link itself.

Finally, you must be both diligent AND patient. It's fine to methodically forge relationships and build a community with complimentary web sites. But there is growing evidence that link building in an "unnatural" manner will hinder your search engine visibility and negate your efforts. So, be careful out there.

Footnotes:

1 Pease keep in mind that this content is provided for educational purposes in order to introduce you to important search engine optimization concepts. There are many factors that influence search engine results and page rank - we cannot promise that the techniques described in this article work in all cases. Thank you! -Bill Schwartz, EBIZ Machine

2 See google.com/support/webmasters/bin/answer.py?answer=34432

3 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

4 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html

5 Boggs - see above

6 Spencer, Stephan, SEO: Weaving a Web of Links, practical ecommerce, March 12, 2007, practicalecommerce.com/articles/156/SEO-Weaving-a-Web-of-Links/

7 Boggs, Chris, The New Holy Grail of SEO?, Website Magazine, February, 2007, p. 12.

8 Boggs p. 13.

9 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

10 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html

Bill Schwartz, BSEE / JD / MBA, owns and operates EBIZ Machine of Denver, Colorado (on the web at http://www.ebizmachine.com). He supports his clients' E-Commmerce initiatives through web site design, web-based application development, eCommerce platform integration, search engine optimization (SEO) and pay-per-click internet marketing program development. He may be reached at 303-759-9000 or bill@ebizmachine.com.

Does your web site search engine optimization need work? For a free assessment of your site's optimization, contact EBIZ Machine

Article Source: http://EzineArticles.com/498872

Web Analystics

 you are a web analyst, or are seeking a job as one, you need to read "Web Analytics Action Hero: Using analysis to Gain Insight and Optimize Your Business" by Brent Dykes. In an interesting and engaging format, experienced web analytics consultant, Dykes, addresses topics that analysts and online marketers need to know to move beyond reporting and toward analysis to drive action and change within their businesses.

Did you ever think you would be reading about Indiana Jones when reading about web analytics? In this book you do. That's what made this book more interesting and engaging than many dry business type books. The action hero slant was fun and worked at teaching the lessons the author wanted to make.

Action hero and superhero jargon aside, this book really does address some serious issues regarding analysis, and using the action hero model just makes it easier to remember and identify with. I mean, what computer nerd doesn't dream of being an action hero? So now, you can be an action hero behind the computer screen doing analysis.

The format and layout of the book also makes it easier to read and learn the information presented. There are interesting quotes throughout the text, graphs, charts, and side boxes illustrate key points and continue to make it an interesting read. (As interesting and analysis can get anyway.) Some of the side boxes are Insider Insights that provide tips from top people in the field. Others contain Villain Profiles that illustrate things to watch out for and how to defeat these "villains."

The book will help someone become an analyst, and it will help analysts become better. It describes the best environment for analysts and provides a strategy for executing online analysis with a variety of techniques. I especially liked the call for "Action." Data is fine, but the real reason to analyze data is to provide recommendations to act, and to do so in a way that your recommendations are acted upon.

So, while most of the book focuses on transforming data into business insights, the final chapter looks at what a company can do to be more agile and ready for action. I thought that was a very good way to finish the book. Granted, this book has a limited audience. But for those interested in the analyst field, either to enter it, or become better at it, this book is a great resource. Highly recommended for anyone who wants to become a Web Analytics Action Hero.

Alain Burrese, J.D. is a writer, speaker, and mediator. He has authored several books (including Lost Conscience and the Tough Guy Wisdom series) and a number of instructional DVDs (including Hapkido Cane and the Lock On Joint Locking Essentials series). He has also reviewed hundreds of books, DVDs, and products. His Warrior's Edge programs focus on safety, marial arts, self-defense, and living with The Warrior's Edge. His Black Belt Communicator programs focus on effective communication for conflict resolution, negotiation, leadership, and mediation. You can find out about Alain, read articles and reviews, see video clips of his DVDs, and more at http://www.burrese.com/blog

Article Source: http://EzineArticles.com/7056814

HIGH QUALITY BACK LINKS

 Offsite SEO (search engine optimization) is all about back links! While onsite SEO will only take your site so far, offsite SEO can put your site on page one of the serps (search engine results page.) A very good place to be if traffic (and the money making opportunities that come with traffic) is your goal!

Backlinks come in many forms, and importance in the eyes of the search engines. So how does one go about getting these one way links and which are the best to go after? Here's a list of methods I use to get generate links back to my blog, pretty much starting with the best and working my way down:
 
Completely "natural" back links-These would be links from other webmasters who feel your content is so good, or so complete, or so...you get the picture. Try to write content that begs to get linked to! These types of links are the very best (to my way of thinking) and I think Google would agree with me! Also with this type of link it takes no effort on your part (after you write the piece of course), you just check your back links and 'voila' there they are!
 
One-way links from high quality, high page rank, sites in your niche-Not easy to come by (especially for new sites) but very powerful none the less! You can trade for them, buy them, or whatever, but if you can get them they can give your blog much needed link-juice, and can move you up the serps very quickly!
 
Article Marketing-This is becoming my favorite way to obtain back links for several reasons-you have complete control of the article title, content, keywords used, anchor text used, etc. The trick is to get to know your subject matter so well (become "the expert") that you don't need to research for your articles, you can just write them! You would be amazed at how quickly  you can turn them out. I've written five good 500-800 word articles in just a few hours! Articles, like a lot of things online is a "numbers game" the more the better, so your article marketing needs to be ongoing. 
 
Write "guest posts" for other blogs in your niche-Try to choose high-quality, high PR sites and offer to write a high quality, unique guest post. You may be surprised to find a lot of "takers" out there. Of course you need a link or two in the guest post back to your site;o).
 
Build Blogger blogs, HubPages, Squidoo Lenses - These can supply link-juice to your main site, and may turn a profit themselves. If making money online is your goal (it's mine) once you find a niche that is making you some money you just need to build more Internet real estate (web sites, blogs, articles, etc) in that niche! Become your own competition, and of course interlink to your other sources of related info.
 
Get listed in Blog Directories - Free for the most part, just takes some of your time to sign-up, but can give you a lot of back links.
 
Post in forums, and comment on blogs-Get involved in related forums and leave quality, helpful posts. Comment of related blogs in your niche especially if the links will be do-follow. Also look for blogs that have Keywordluv/Commentluv plugins.
 
Get social-Get involved in the social sites, in other words start twittering, digging, stumbling, tumblring, you get the idea!
 
It's been said that you should spend about 20% of your time writing content, performing onsite SEO, etc. and about 80% building high quality back links (offsite SEO.) Again if your online goals include making money, you'll need to build enough of these links to hopefully get to the first spot in the serps to get as much of that coveted search engine traffic as you can, because regardless of how you monetize your site, search engine traffic is by far the best and easiest to monetize! Good luck and remember offsite SEO is all about back links!

For more information on Offsite SEO [http://www.cashblog-n.com/backlinks-improve-serps/offsite-seo-tips-to-increase-traffic-and-make-more-money/] as well as other helpful tips and tricks to help you become successful online visit my main site to learn how to Work From Home [http://www.cashblog-n.com/]

Article Source: http://EzineArticles.com/2506087

PPC

 Having only been in existence for a few years, PPC advertising has taken the online world by storm and has become a fundamental part of online marketing for businesses all over the world. Basically, the concept of 'paid search marketing' is a process by which companies can drive traffic to their website, by paying for adverts on internet search engines. This technique is also known as CPC (cost-per-click) advertising or PPC (pay-per-click) advertising, as the majority of search engine advertisements are sold on a CPC / PPC (Source: socialmediatoday.com).

However, although PPC may have stamped its authority on online marketing, there is now visible evidence to suggest, that as a lone marketing tool, its purpose has become ineffective. For instance, recent research carried out by 'YouGov', highlighted that only around 18% of SMEs that utilise Google AdWords will actually see a return on money invested into PPC advertising campaigns.

Time to ditch PPC advertising?

Despite evidence showing that PPC is a failing marketing technique when used on its own, businesses still continue to use it even though they do not stand to gain any new business by doing so. On the face of things, PPC looks like a very attractive and simple way to generate new leads. Let's face it, it's fairly easy to implement and you can even utilise the services of PPC agencies that will do the hard work for you.

PPC is often put in the same category as the 'get rich quick schemes', which have been a prominent feature of the internet during its surging growth over the last 10 years or so. In no way is it being said that PPC has become completely ineffective and lacking in value, however, the best way to explain it is that it's being misused across a number of businesses.

The fundamental problem with PPC usage at present is that it only provides a short term solution. In a short space of time, a highly targeted PPC campaign can provide hugely effective results. However, as a long-term strategy it can become extremely costly as many web users have swiftly adapted in order to sift out internet advertising. These factors all amount to the conclusion that PPC now delivers fewer returns when compared with SEO or content marketing. To summarise, PPC as a lone entity proves to be less cost effective when compared to other advertising solutions.

The fundamental flaws of PPC advertising

Some PPC analysts (Source: YouGov) suggest that there are two key factors as to why PPC is failing businesses these are:

It's a short term solution - The purpose of PPC is simply to catch the eye of potential consumers. Beyond that there is no strategy for building a lasting rapport. It's all about attraction and fails to incorporate any form of nurture, so when implemented as a lone marketing strategy it will only ever provide small-scale returns.

It doesn't generate brand awareness - PPC revolves entirely around the advert, creating an advert that will hook consumers who are just 'window shopping'. Without a brand element to support the advert, a PPC campaign only serves to stimulate window shoppers whose primary concern is that of cost and not quality.

Reviving a dying technique

In order for businesses to appreciate the value of PPC, they need to think beyond the PPC campaign. Rather than looking for quick fix solutions to marketing problems, businesses need to address the long term issues. PPC is a good place to start, but an entire strategy needs to be built around it in order to have any serious impact when it comes to the competitive online marketing world.

Companies need to think long-term in order to generate quality leads, however, this requires effort and it is that effort that will ultimately make or break your business. Effort shows that you take your company seriously and implies to consumers that they can trust and rely on your brand. Building that relationship beyond the PPC campaign is what's important.

Develop a clear strategy. Within your strategy implement a plan to increase your Click Through Rate and Cost Per Conversion for rewards from Google. Create a clear strategy and you'll begin to see the results you want with PPC.

Whilst PPC isn't dying just yet, it is being used incorrectly by a vast number of businesses and it's these businesses that quickly need to adapt in order to understand how to utilise PPC techniques correctly in order to see more positive results.

Waseem Saddique is the founder and CEO of Waseem Saddique Marketing Services, based in Birmingham, UK. Waseem Saddique specialises in providing clients with advertising and marketing guidance to help see their businesses grow. To learn more visit http://waseemsaddique.blogspot.co.uk/

Article Source: http://EzineArticles.com/6963707

SMO

 Whilst this emerging and developing medium for connecting people and 'doing business', is heralded by some as 'the answer' to successful marketing, it is worth considering some important facts that balance the argument.

It may be pervasive, but is it persuasive?

There is a lot of drivel that finds its way into our in boxes and online social groups and 'expert's appear to be growing exponentially.

Platforms and networks are proliferating like rabbits in a field.

LinkedIn; Facebook; Twitter; Saga Zone; Google+; YouTube; Hootsuite; TweetDeck. To name a few...

We must NOT throw away good marketing basics in order to 'get in' on the latest I-Fad. Putting an ill-thought-out corporate profile into the public domain, without giving it the same rigorous thought that you would to a corporate brochure, for example, could be counter-productive.

There is no substitute for preparation and SMM is no replacement for personal contact and communication.

People need to feel valued and important. No-one likes to be sold to, but most people do like to buy.

Thoughts to Ponder

1: SMM Magnifies and Amplifies what is there already.

This means that if the business or product has flaws, it will not 'paper over' these cracks, but will simply expose them to a wider audience. Best to get our ethos and offering right before we launch it into 'ether' space.

2: People still like the human touch.

These media do give the opportunity to showcase personality and product, but when it comes down to it, (and there will always be exceptions), most people like people contact. This is why frustration grows when we are forced to navigate from one telephone menu of options to another.

Social media is NOT an e-commerce web site where people expect to buy on line, it is an interface designed to give a personal face to an otherwise amorphous business.

Consider what you write, be informative, be generous, be approachable and avoid the hard sell.

3: Know what your Corporate Message is

Branding is very important and takes mastery to achieve. We all stand in awe at the genius behind simple strap lines that have the ability to recall entire branding messages.

We must know what our core message is. SMM can only amplify what already exists.

4: Use Complimenting Strategies

A clearly defined business strategy and goal can be supported by a clear social media presence.

It can endorse your work and establish you as an expert in your field and should be a fundamental 'part' of you marketing plan.

There are right and wrong ways of doing this and we will be shedding some light on this in future bulletins.

David Vallance is Managing Director at Kit Happens Ltd, a Design & Digital Marketing agency, based in Milton Keynes & London, providing, graphic design & branding, web design [http://www.kithappens.co.uk/services/website-design/professional-websites] and digital marketing services.

Article Source: https://EzineArticles.com/expert/David_Vallance/79237

Article Source: http://EzineArticles.com/7067916

SMM

 Whilst this emerging and developing medium for connecting people and 'doing business', is heralded by some as 'the answer' to successful marketing, it is worth considering some important facts that balance the argument.

It may be pervasive, but is it persuasive?

There is a lot of drivel that finds its way into our in boxes and online social groups and 'expert's appear to be growing exponentially.

Platforms and networks are proliferating like rabbits in a field.

LinkedIn; Facebook; Twitter; Saga Zone; Google+; YouTube; Hootsuite; TweetDeck. To name a few...

We must NOT throw away good marketing basics in order to 'get in' on the latest I-Fad. Putting an ill-thought-out corporate profile into the public domain, without giving it the same rigorous thought that you would to a corporate brochure, for example, could be counter-productive.

There is no substitute for preparation and SMM is no replacement for personal contact and communication.

People need to feel valued and important. No-one likes to be sold to, but most people do like to buy.

Thoughts to Ponder

1: SMM Magnifies and Amplifies what is there already.

This means that if the business or product has flaws, it will not 'paper over' these cracks, but will simply expose them to a wider audience. Best to get our ethos and offering right before we launch it into 'ether' space.

2: People still like the human touch.

These media do give the opportunity to showcase personality and product, but when it comes down to it, (and there will always be exceptions), most people like people contact. This is why frustration grows when we are forced to navigate from one telephone menu of options to another.

Social media is NOT an e-commerce web site where people expect to buy on line, it is an interface designed to give a personal face to an otherwise amorphous business.

Consider what you write, be informative, be generous, be approachable and avoid the hard sell.

3: Know what your Corporate Message is

Branding is very important and takes mastery to achieve. We all stand in awe at the genius behind simple strap lines that have the ability to recall entire branding messages.

We must know what our core message is. SMM can only amplify what already exists.

4: Use Complimenting Strategies

A clearly defined business strategy and goal can be supported by a clear social media presence.

It can endorse your work and establish you as an expert in your field and should be a fundamental 'part' of you marketing plan.

There are right and wrong ways of doing this and we will be shedding some light on this in future bulletins.

David Vallance is Managing Director at Kit Happens Ltd, a Design & Digital Marketing agency, based in Milton Keynes & London, providing, graphic design & branding, web design [http://www.kithappens.co.uk/services/website-design/professional-websites] and digital marketing services.

Article Source: https://EzineArticles.com/expert/David_Vallance/79237

Article Source: http://EzineArticles.com/7067916